Women rule social media, and they still do. Ethan Bloch, of Flowtown, has put together a comprehensive piece of infographic, which supports that fact. It also comprises valuable information for marketers looking to understand women's activity in the online space.
Among the tops that are most read and commented, are entertainment, food and health/wellness. Fashion, shopping and beauty are positioned fifth in the list.
1 out of 5 woman tends to look out for advice and recommendation through social-networking sites, providing additional incentive for women centric businesses to create thought leadership in the digital landscape.
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